Posts for Marketing

Billion Dollar Buyer Open Casting Call: An Adventure for Entrepreneurship Students

By Mary Morley—Last Thursday, March 9th, 2017, was surreal and a totally a new experience for me. For the past 18 years, I have been in the shadows of the executives I supported in the Investor Relations and Marketing functions.

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How to Succeed in the Cameron School of Business: An Insider’s Scoop

Whether a student is a first generation college student or comes from a long line of college graduates, college can be a new world of experiences and challenges for students.  Many times students aren’t aware of the skills, behaviors, and

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The Satisfaction and Stress of Being a Market Maven: A Social Network Perspective

By Dr. Shouyang Zhang— Who are Market Mavens? Market mavens are “individuals who have information about many kinds of products, places to shop, and other facets of markets, and initiate discussions with consumers and respond to requests from consumers for

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Marketing Lessons from the Beach

By Dr. John Story–I am sometimes amazed at what I can learn during a day at the beach. Watching crowds of people walk down the beach collecting shells reminded me of some of the challenges of marketing. In particular, I

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My Educational Pursuits in the CSB

  By Jorge Luis Gonzalez-Romo— I’m a University of St. Thomas graduate. I earned a Bachelor’s degree in Business Administration in Marketing from the Cameron School of Business. I would like to share my experiences as a student, and primarily

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Market Mavens and Networking: Benefits and Costs of Network Participation

By Dr. Shuoyang Zhang — Market mavens are “individuals who have information about many kinds of products, places to shop, and other facets of markets, and initiate discussions with consumers and respond to requests from consumers for market information” (Feick

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Why are Some Salespeople More Aggressive Than Others?

By Wan-Ju Iris Franz–Whether you are going to a car dealer or a luxury boutique, you are likely to be greeted by a salesperson. However, your experience with the salesperson at each location was probably quite different. In particular, you

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Summary Brief Exploring the Role of Relationship Context in Consumer Brand Preference of Luxury Consumption

By Shuoyang Zhang– Introduction The growth in global income, middle class consumption, and continuous urbanization has led to the increase in international luxury consumption (Albany 2014). Moreover, today’s luxury consumers are more sophisticated and require higher skilled services and unique

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A Real World Marketing Experience at UST

By Janelle Escayg — From the first day of Marketing Management class, we knew it would be challenging after Dr. Zhang told us of all the class requirements. The biggest challenge, yet the most exciting part of the class, was

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