Posts for Marketing

Passion Stirs Innovation

By Kimberly Dinh—On March 25th, I had the opportunity to attend Cameron School of Business’ Celt Coffee Hour with guest Speaker Michael Osborne, a Senior Solutions Architect at SalesForce. In addition to his daytime office job, Osborne became an Instagram

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How To Be Human At Work

By Dr. Michele Simms—In 1995, Daniel Goleman, an internationally known psychologist, authored the book Emotional Intelligence developing the argument that non-cognitive skills, not only IQ, can influence a person’s ability to succeed in the workplace. This seminal work has sold

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Economics of Vanity Sizing

By Wan-Ju Iris Franz, PhD—“Size inflation,” also known as “vanity sizing,” is a phenomenon where the measurements of the same label size have been growing over time (The Economist)[1]. For instance, size 14 in Sear’s 1937 catalogue has similar measurements

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Houston Small Business Expo Experience

By Joseph Aquila—On Thursday October 19, 2017, I attended Houston’s 2017 Small Business Expo. This event was totally free and provided many of Houston’s small businesses with opportunities to attend workshops and talks about how to improve their business in

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How to Succeed in the Cameron School of Business: An Insider’s Scoop

Whether a student is a first generation college student or comes from a long line of college graduates, college can be a new world of experiences and challenges for students.  Many times students aren’t aware of the skills, behaviors, and

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The Satisfaction and Stress of Being a Market Maven: A Social Network Perspective

By Dr. Shouyang Zhang— Who are Market Mavens? Market mavens are “individuals who have information about many kinds of products, places to shop, and other facets of markets, and initiate discussions with consumers and respond to requests from consumers for

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Marketing Lessons from the Beach

By Dr. John Story–I am sometimes amazed at what I can learn during a day at the beach. Watching crowds of people walk down the beach collecting shells reminded me of some of the challenges of marketing. In particular, I

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My Educational Pursuits in the CSB

  By Jorge Luis Gonzalez-Romo— I’m a University of St. Thomas graduate. I earned a Bachelor’s degree in Business Administration in Marketing from the Cameron School of Business. I would like to share my experiences as a student, and primarily

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Market Mavens and Networking: Benefits and Costs of Network Participation

By Dr. Shuoyang Zhang — Market mavens are “individuals who have information about many kinds of products, places to shop, and other facets of markets, and initiate discussions with consumers and respond to requests from consumers for market information” (Feick

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Why are Some Salespeople More Aggressive Than Others?

By Wan-Ju Iris Franz–Whether you are going to a car dealer or a luxury boutique, you are likely to be greeted by a salesperson. However, your experience with the salesperson at each location was probably quite different. In particular, you

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