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We All Need A Lucky Break This Thanksgiving

By: Lynn R. Godwin If there’s a single lesson that life teaches us, it’s that wishing doesn’t make it so. –Lev Grossman Say it ain’t so Lev.  Say it ain’t so.  Folks need to wish for things.  Without wishes, what would marketers do?  We need wishes (along with needs and wants) to fulfil.  Wishes keep…

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