Marketing
Why are Some Salespeople More Aggressive Than Others?
By Wan-Ju Iris Franz–Whether you are going to a car dealer or a luxury boutique, you are likely to be greeted by a salesperson. However, your experience with the salesperson at each location was probably quite different. In particular, you might find the car salesperson to be much more aggressive than his counterpart in a…
Read MoreSummary Brief Exploring the Role of Relationship Context in Consumer Brand Preference of Luxury Consumption
By Shuoyang Zhang– Introduction The growth in global income, middle class consumption, and continuous urbanization has led to the increase in international luxury consumption (Albany 2014). Moreover, today’s luxury consumers are more sophisticated and require higher skilled services and unique product designs. It is very important to understand luxury consumption and the factors involved in…
Read MoreA Real World Marketing Experience at UST
By Janelle Escayg — From the first day of Marketing Management class, we knew it would be challenging after Dr. Zhang told us of all the class requirements. The biggest challenge, yet the most exciting part of the class, was when we were told that for one of the assignments we had to create a…
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