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Metaverse

What is the Metaverse?

By: Dr. Elham Mousavidin From the Digital Assets to the Metaverse Would you pay $4,000 for a digital Gucci bag? That is, for a bag that you cannot actually carry, but can only own as an image on a computer?  It is hard to believe, but in May 2021 someone actually did that.  The digital…

Blockchain Technology, Cryptocurrencies, and the Future

By: Dr. Sidika Gulfem Bayram, Associate Professor of Finance Cameron School of Business, University of St. Thomas As a child, I was fascinated with science fiction movies that utilized utopian technologies that were farfetched compared to the realities of our day-to-day lives and limitations. I vividly remember the TV show that used what we now…

The Impact of Inter- and Intra-functional Diversity on Project Teams

By: Dr. Sujin K Horwitz A project team is generally defined as a group of individuals with diverse knowledge, expertise and experience to collaborate on a project which may be temporary or long-standing (Edmondson & Nembhard, 2009). From the definition, one significant element of project teams is the relevance of functional diversity, the extent to…

Blog

Playing Defense in the Pandemic

By John E. Simms, Ph.D., Ed.D., CMA, CSCA We have heard so many individuals arguing that they have a Constitutional Right not to wear a mask, and the argument has been presented as an issue of individual rights, states’ rights, and even declaring that the Covid-19 vaccine is a means of implanting computer chips into…

Screenshot-2021-12-14-111831

The True Meaning of Marketing

By: Dr. John Story The Christmas Season is a great time for retailers, but I often think it is the worst time of the year for marketers. Let’s face it, marketers don’t have the best reputations any time of the year. From stereotypes of used-car salespeople, to annoyingly repetitive commercials, to subliminal messages creating cravings…

thansgiving

We All Need A Lucky Break This Thanksgiving

By: Lynn R. Godwin If there’s a single lesson that life teaches us, it’s that wishing doesn’t make it so. –Lev Grossman Say it ain’t so Lev.  Say it ain’t so.  Folks need to wish for things.  Without wishes, what would marketers do?  We need wishes (along with needs and wants) to fulfil.  Wishes keep…

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