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Economics of Vanity Sizing

By Wan-Ju Iris Franz, PhD—“Size inflation,” also known as “vanity sizing,” is a phenomenon where the measurements of the same label size have been growing over time (The Economist)[1]. For instance, size 14 in Sear’s 1937 catalogue has similar measurements as a size 8 in 1967, which is a size 0 in 2011.[2] In my…

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The Satisfaction and Stress of Being a Market Maven: A Social Network Perspective

By Dr. Shouyang Zhang— Who are Market Mavens? Market mavens are “individuals who have information about many kinds of products, places to shop, and other facets of markets, and initiate discussions with consumers and respond to requests from consumers for market information” (Feick and Price, 1987, p. 85). Market mavens are information transfer agents and…

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Marketing Lessons from the Beach

By Dr. John Story–I am sometimes amazed at what I can learn during a day at the beach. Watching crowds of people walk down the beach collecting shells reminded me of some of the challenges of marketing. In particular, I thought about what I call the curse of abundance.   (https://theresagreen2.wordpress.com/sotogrande/paraje-natural-lagoon-beach-guadiaro-estuary/the-reserve-in-december/) COCKLE SHELLS Cockle shells…

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My Educational Pursuits in the CSB

  By Jorge Luis Gonzalez-Romo— I’m a University of St. Thomas graduate. I earned a Bachelor’s degree in Business Administration in Marketing from the Cameron School of Business. I would like to share my experiences as a student, and primarily how the CSB shaped me as a person, helped me develop my character, and helped…

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Market Mavens and Networking: Benefits and Costs of Network Participation

By Dr. Shuoyang Zhang — Market mavens are “individuals who have information about many kinds of products, places to shop, and other facets of markets, and initiate discussions with consumers and respond to requests from consumers for market information” (Feick and Price 1987, p.85). Previous research has suggested market mavens act as important social beings…

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Why are Some Salespeople More Aggressive Than Others?

By Wan-Ju Iris Franz–Whether you are going to a car dealer or a luxury boutique, you are likely to be greeted by a salesperson. However, your experience with the salesperson at each location was probably quite different. In particular, you might find the car salesperson to be much more aggressive than his counterpart in a…

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Summary Brief Exploring the Role of Relationship Context in Consumer Brand Preference of Luxury Consumption

By Shuoyang Zhang– Introduction The growth in global income, middle class consumption, and continuous urbanization has led to the increase in international luxury consumption (Albany 2014). Moreover, today’s luxury consumers are more sophisticated and require higher skilled services and unique product designs. It is very important to understand luxury consumption and the factors involved in…

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A Real World Marketing Experience at UST

By Janelle Escayg — From the first day of Marketing Management class, we knew it would be challenging after Dr. Zhang told us of all the class requirements. The biggest challenge, yet the most exciting part of the class, was when we were told that for one of the assignments we had to create a…

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