Posts Tagged ‘Vanity sizing’

By Wan-Ju Iris Franz, PhD—“Size inflation,” also known as “vanity sizing,” is a phenomenon where the measurements of the same label size have been growing over time (The Economist)[1]. For instance, size 14 in Sear’s 1937 catalogue has similar measurements as a size 8 in 1967, which is a size 0 in 2011.[2] In my…