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Marketing Lessons from the Beach

By Dr. John Story–I am sometimes amazed at what I can learn during a day at the beach. Watching crowds of people walk down the beach collecting shells reminded me of some of the challenges of marketing. In particular, I thought about what I call the curse of abundance.   (https://theresagreen2.wordpress.com/sotogrande/paraje-natural-lagoon-beach-guadiaro-estuary/the-reserve-in-december/) COCKLE SHELLS Cockle shells…

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