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The Satisfaction and Stress of Being a Market Maven: A Social Network Perspective

By Dr. Shouyang Zhang— Who are Market Mavens? Market mavens are “individuals who have information about many kinds of products, places to shop, and other facets of markets, and initiate discussions with consumers and respond to requests from consumers for market information” (Feick and Price, 1987, p. 85). Market mavens are information transfer agents and…

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The UST Academic Mall and My Teaching Philosophy

By Dr. Shuoyang Zhang–Being an educator is a noble profession. Human civilization depends upon the transcendent transmission of wisdom from generation to generation. It is an honor and a privilege for me to play a small role in this grand process. This is the 11th year of teaching since I first started in the summer…

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Market Mavens and Networking: Benefits and Costs of Network Participation

By Dr. Shuoyang Zhang — Market mavens are “individuals who have information about many kinds of products, places to shop, and other facets of markets, and initiate discussions with consumers and respond to requests from consumers for market information” (Feick and Price 1987, p.85). Previous research has suggested market mavens act as important social beings…

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Summary Brief Exploring the Role of Relationship Context in Consumer Brand Preference of Luxury Consumption

By Shuoyang Zhang– Introduction The growth in global income, middle class consumption, and continuous urbanization has led to the increase in international luxury consumption (Albany 2014). Moreover, today’s luxury consumers are more sophisticated and require higher skilled services and unique product designs. It is very important to understand luxury consumption and the factors involved in…

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