Posts Tagged ‘Market Mavens’
The Satisfaction and Stress of Being a Market Maven: A Social Network Perspective
By Dr. Shouyang Zhang— Who are Market Mavens? Market mavens are “individuals who have information about many kinds of products, places to shop, and other facets of markets, and initiate discussions with consumers and respond to requests from consumers for market information” (Feick and Price, 1987, p. 85). Market mavens are information transfer agents and…
Read MoreMarket Mavens and Networking: Benefits and Costs of Network Participation
By Dr. Shuoyang Zhang — Market mavens are “individuals who have information about many kinds of products, places to shop, and other facets of markets, and initiate discussions with consumers and respond to requests from consumers for market information” (Feick and Price 1987, p.85). Previous research has suggested market mavens act as important social beings…
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