Skip to content

The Satisfaction and Stress of Being a Market Maven: A Social Network Perspective

By Dr. Shouyang Zhang— Who are Market Mavens? Market mavens are “individuals who have information about many kinds of products, places to shop, and other facets of markets, and initiate discussions with consumers and respond to requests from consumers for market information” (Feick and Price, 1987, p. 85). Market mavens are information transfer agents and…

Read More
share this post

Market Mavens and Networking: Benefits and Costs of Network Participation

By Dr. Shuoyang Zhang — Market mavens are “individuals who have information about many kinds of products, places to shop, and other facets of markets, and initiate discussions with consumers and respond to requests from consumers for market information” (Feick and Price 1987, p.85). Previous research has suggested market mavens act as important social beings…

Read More
share this post

Community

Discipline

Goodness

Knowledge

Never miss an update...

Subscribe to the CSB Blog!

- ust on the map -