Posts Tagged ‘John Story’
Marketing Lessons from the Beach
By Dr. John Story–I am sometimes amazed at what I can learn during a day at the beach. Watching crowds of people walk down the beach collecting shells reminded me of some of the challenges of marketing. In particular, I thought about what I call the curse of abundance. (https://theresagreen2.wordpress.com/sotogrande/paraje-natural-lagoon-beach-guadiaro-estuary/the-reserve-in-december/) COCKLE SHELLS Cockle shells…
Read MoreWhy Are There Generational Cohorts?
Do you ever find yourself wondering about someone else’s behavior, speech, or dress? “What were they thinking?” “Did you forget you were coming to work today?” “Did you really think that was going to work for you?” Often, this happens when we look across generational boundaries. Simply put, generational cohorts are groups of people who:…
Read MoreThe Millennials are Coming!
Actually, the Millennials are here, but many businesses are just now recognizing the challenges of managing the latest generation to enter the workforce. Generational cohorts are groups of people who are similar in age and exhibit similar behaviors. Different authors use slightly different classifications, but in general, the Silent Generation was born between 1925 and…
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