Posts Tagged John Story

Marketing Lessons from the Beach

By Dr. John Story–I am sometimes amazed at what I can learn during a day at the beach. Watching crowds of people walk down the beach collecting shells reminded me of some of the challenges of marketing. In particular, I

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Why Are There Generational Cohorts?

Do you ever find yourself wondering about someone else’s behavior, speech, or dress? “What were they thinking?” “Did you forget you were coming to work today?” “Did you really think that was going to work for you?” Often, this happens

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Cameron School of Business Students

The Millennials are Coming!

Actually, the Millennials are here, but many businesses are just now recognizing the challenges of managing the latest generation to enter the workforce. Generational cohorts are groups of people who are similar in age and exhibit similar behaviors. Different authors

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