Posts Tagged ‘Consumer Brand Relationships’
Summary Brief Exploring the Role of Relationship Context in Consumer Brand Preference of Luxury Consumption
By Shuoyang Zhang– Introduction The growth in global income, middle class consumption, and continuous urbanization has led to the increase in international luxury consumption (Albany 2014). Moreover, today’s luxury consumers are more sophisticated and require higher skilled services and unique product designs. It is very important to understand luxury consumption and the factors involved in…
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