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UST Sets Gaze on Future in New Strategic Visioning Process


In 2017, the University of St. Thomas community embarked on a journey known as “The Call Toward Tomorrow.” It was an exercise in bold thinking and truly a campus-wide collaboration. Above all else, it aspired to create a “Fearless Culture of Positive Change.” 

The results of that effort, which are still coming in, are impressive. Since “The Call Toward Tomorrow” targets were established in 2018, enrollments have risen to nearly 4,000 students, new campuses have opened to the north in Montgomery County, and the University has added 34 innovative and mission-driven programs. Groundbreaking start-ups like the Rising Stars, Associates in Pragmatic Studies, Catholic MFA in Creative Writing, Master in John Paul II Studies and the Spanish-language Master in Pastoral Theology have proven that UST can strengthen its Catholicity and financial position simultaneously. By creating programs that help people, we are authentically leading with our mission, which is truly the greatest form of marketing.

Now it is time to dream again, building on the foundation that we poured together. Over recent weeks, faculty, staff, students and alumni have united with a focus on the future of the University of St. Thomas. A website has been established to create an opportunity for anyone in our community to get involved and share their ideas for our collective future. 

What will UST look like 10 years from now? What should it look like? What should the new strategic vision be called? We hope you will help us answer these questions and get involved by visiting and submitting your thoughts. 

About the Author — Jeff Olsen

AvatarJeff Olsen leads the marketing, branding, communications, public relations, and social media efforts and initiatives at the University of St. Thomas. Olsen came to St. Thomas from Sam Houston State University, where he served as the director of marketing and communications.

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